Design Statement

Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Douyin

Douyin PC shows a distinctive interactive experience of video consumption and broadcasting. Watching videos on the left side of the drawer panel and selecting related content on the right side can give users a sense of control. According to the operating characteristics of the keyboard and mouse, it provides more convenient and quick operation and more prominent feedback perception. The delight of user experience is crucial to designers, and they take visual aesthetics, ease of operation, and consumer immersion as product design principles to guide them to make a better design.

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Nunn Bush

The project was made to show all the features of the product in a fun way by being informative but without being annoying. The purpose was to show the construction of the shoe. The inspiration came through the research about elements that could represent the product, like nature with all the colors and moods. The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling, designers used the software C4D. All the textures were made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations.

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Sea of Ink

Sea of Ink is an animated short, which is about a story that an artist is struggling with the creative block about the art journey under the sea. This animation portrayed an artist’s creative dilemma and demonstrated a process of breaking through via self discovery. The short artistically discussed emotional exploration during an artwork creation phase. The animation combined a variety of techniques, such as 2D, 3D and live-action photo shooting. The director of the film leveraged the 3D hand-drawn watercolor ink as the artistic style of the film.

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Spectator Assistant

As people pay more attention to sports events, audiences want to enhance their viewing experience and get more professional information. For that, AI Spectator Assistant can identify and analyze information related to the events, then visually present them to reduce users' confusion. It can also improve color recognition for color blind people and provide subtitles for the hearing-impaired audiences. In addition, audiences can quickly edit video clips after the race by the product.

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Xiling

The user experience strategy building of the platform starts from the most basic attributes of the digital human service, such as form, color and material. The platform then helps assemble and constructs more visible and concrete digital human components, parts, templates, etc., until the final product is produced. The basic design principles of the digital human service content guide the experience and aesthetic standards for the development of each layer of production elements, which ensures that the entire digital human service content has high-quality experience on all levels.

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Centn

It helps achieve precise volume control for agricultural irrigation, enables the best growing environment for crops, and reduces irrigation costs. Further, it integrates field monitoring capabilities, allowing users to control equipment remotely to improve field management and services, a true example of how AI can help improve agricultural productivity and efficiency while reducing costs. A simplified and accessible solution with minimal required operations. The solution involves three stages: sense, decide, collaborate.

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