Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Fruits Do Not Get AIDS

The Androceu group was approached by Gapa, to develop a video of up to 30 seconds alerting the population, especially the youth, about Hiv. To bring awareness about the disease, the Fruits don't get aids design team choose to make a humorous and entertaining video to catch the public's attention, and to warn about the importance of using protection. The design team's inspiration was the widespread use by adolescents and young adults of certain fruit emojis to refer to body parts. So the group choose these fruits as the main theme of the video.

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Red Series

Red Series is a set of three 3D-animation loops that show simplistic fantasy machines, each one made for just one purpose. The devices do not have practical uses, but work only for their own sake. However, these tasks are performed with the utmost precision. Through the short, repetitive processes, a hypnotic state emerges in the head of the observer that is oddly satisfying.

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Relation Ship

Initially, the audience witnesses evocative gestural performance animation of the main character, fishbone queen, giving away precious gifts from her own body. Upon entering the virtual reality environment, the viewer is immersed in a living bodyscape. This project is originally designed to be displayed in an installation setting as a stop motion film and 3 virtual reality headsets which provide 3 different immersive experiences inside the main character. The design of puppets and sets are deeply inspired by marine biology with the usage of found pieces of jewelry and objects.

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The Architecture of The City

The Architecture of the City poses a contrast between old and present-day Hong Kong. Inspired by Aldo Rossi’s book of the same title, director adopted the stage use of bamboo scaffolding, a commonly seen architectural element in Hong Kong, transforming the collective memory into an audio-visual experience. Through the interaction between the bamboo structure, images, music, stage and lighting, together with the use of recycled materials for the costumes design, the performance creates an experience of an alternative space and a reflection on the city as a live organism that keeps on changing.

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Studio I

This animation was created for STUDIO i, the platform for inclusive culture initiated by two modern art museums in the Netherlands, the Stedelijk Museum Amsterdam and the Van Abbemuseum in Eindhoven. The goal of the animation is to call attention to the theme of inclusion, spread awareness and introduce inclusive thinking among museum workers. The design of the animation is clear and bright, and the characters were designed to be inclusive as well.

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Rei

Since the interaction between robotic technologies, in particular, AI and human beings would get enriched by a certain immersion of emotions, the designer proposes a multi-sensory interface expanding this interaction. REI is a multi-sensory interface conveys empathy between the robotic species and human by addressing especially the olfactory as well as the visual, acoustic and haptic sensation. This multi-sensational experience will be used in the near future to support and improve the interface of AI.

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