Lifewtr Series 7: Art through Technology

Lifewtr Series 7 Art Through Technology is a bottled water packaging series that presents the work of creators active in art and technology. The bottle labels carry artworks by three emerging artists. Technology broadens the boundaries of possibilities within art and design, and ninety two percent of art organizations agree that technology has made art a more participatory experience, which helps to diversify audiences. The series turns each bottle into a surface for new work and gives wider visibility to working creators.

Lifewtr Series 7: Art through Technology Packaging by PepsiCo Design and Innovation was selected as an outstanding example of communication design by the A' Design Award. Lifewtr Series 7: Art through Technology Packaging received the Platinum A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, meritocratic, just and fair design accolade that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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