Design Statement

Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Jin Jeon
3D Animation
Friday, 5 April 2024

Alignment to Air

As for the creative letter animation, Jin started with the alphabet "A". And, when it comes to the concept step, he tried to see more vigorous moods reflecting on his philosophy which is quite active but organizing at the same time. Along the way, he came up with the conflicting words thoroughly standing for his idea in some way such as align to air which is the title of this project. With that in mind, the animation presents more precise and delicate moments on the first word. On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.

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David Wave
Main Titles
Thursday, 4 April 2024

Mac Gyver Season 4

I was in charge of the re-design of the main title sequence for Mac Gyver Season 4. In order to bring this sequence to the next level. We had to re-think the sequence from scratch. We decided to create a sequence in one long shot generated in 3D. The idea is to bring the viewer into Mac Gyver's unique creative process. It's a journey into Mac Gyver's mind.

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Yen C Chen
Commercial Animation
Wednesday, 3 April 2024

Simplest Happiness

The Chinese zodiac in that year is the pig, so Yen C designed the sliced pig, and it's a pun in "many hot movies" in Chinese. The characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. And combine four movies elements into the video. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie.

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Douyin Experience Design Center
Desktop Application
Tuesday, 2 April 2024

Douyin

Douyin PC shows a distinctive interactive experience of video consumption and broadcasting. Watching videos on the left side of the drawer panel and selecting related content on the right side can give users a sense of control. According to the operating characteristics of the keyboard and mouse, it provides more convenient and quick operation and more prominent feedback perception. The delight of user experience is crucial to designers, and they take visual aesthetics, ease of operation, and consumer immersion as product design principles to guide them to make a better design.

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Mateus Morgan
3D Product Animation
Monday, 1 April 2024

Nunn Bush

The project was made to show all the features of the product in a fun way by being informative but without being annoying. The purpose was to show the construction of the shoe. The inspiration came through the research about elements that could represent the product, like nature with all the colors and moods. The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling, designers used the software C4D. All the textures were made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations.

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Chenxin Yang
Animation
Sunday, 31 March 2024

Sea of Ink

Sea of Ink is an animated short, which is about a story that an artist is struggling with the creative block about the art journey under the sea. This animation portrayed an artist’s creative dilemma and demonstrated a process of breaking through via self discovery. The short artistically discussed emotional exploration during an artwork creation phase. The animation combined a variety of techniques, such as 2D, 3D and live-action photo shooting. The director of the film leveraged the 3D hand-drawn watercolor ink as the artistic style of the film.

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