Design Statement

Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

The 31st Golden Melody Awards Trailer

The Golden Melody Awards trailer begins with a melting trophy, symbolizing the constant evolution and transformation of the prestigious music event. With each passing generation, the awards break away from tradition and reinvent themselves, exploring endless possibilities. Much like water, the awards flow into different parts of the world, bringing new life and energy to the cycle of rebirth. Its impact is intangible yet profound, spreading like a ripple and leaving a lasting impression on all those it touches.

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Xiling

The user experience strategy building of the platform starts from the most basic attributes of the digital human service, such as form, color and material. The platform then helps assemble and constructs more visible and concrete digital human components, parts, templates, etc., until the final product is produced. The basic design principles of the digital human service content guide the experience and aesthetic standards for the development of each layer of production elements, which ensures that the entire digital human service content has high-quality experience on all levels.

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Safety Production

This system deeply integrates artificial intelligence technology with the pipeline inspection scenarios, combines a variety of intelligent devices, and utilizes technologies of industrial big data, edge computing, digital twin, Internet of Things, GIS, and 5G to realize unmanned or minimally manned inspection in high-risk scenarios. By using this system, it is possible to significantly improve the quality and efficiency of enterprises' safety management while also contributing to the protection of people’s lives and safety.

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Spectator Assistant

As people pay more attention to sports events, audiences want to enhance their viewing experience and get more professional information. For that, AI Spectator Assistant can identify and analyze information related to the events, then visually present them to reduce users' confusion. It can also improve color recognition for color blind people and provide subtitles for the hearing-impaired audiences. In addition, audiences can quickly edit video clips after the race by the product.

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Douyin

Douyin PC shows a distinctive interactive experience of video consumption and broadcasting. Watching videos on the left side of the drawer panel and selecting related content on the right side can give users a sense of control. According to the operating characteristics of the keyboard and mouse, it provides more convenient and quick operation and more prominent feedback perception. The delight of user experience is crucial to designers, and they take visual aesthetics, ease of operation, and consumer immersion as product design principles to guide them to make a better design.

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Sea of Ink

Sea of Ink is an animated short, which is about a story that an artist is struggling with the creative block about the art journey under the sea. This animation portrayed an artist’s creative dilemma and demonstrated a process of breaking through via self discovery. The short artistically discussed emotional exploration during an artwork creation phase. The animation combined a variety of techniques, such as 2D, 3D and live-action photo shooting. The director of the film leveraged the 3D hand-drawn watercolor ink as the artistic style of the film.

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