Design Statement

Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Alignment to Air

As for the creative letter animation, Jin started with the alphabet "A". And, when it comes to the concept step, he tried to see more vigorous moods reflecting on his philosophy which is quite active but organizing at the same time. Along the way, he came up with the conflicting words thoroughly standing for his idea in some way such as align to air which is the title of this project. With that in mind, the animation presents more precise and delicate moments on the first word. On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.

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Xiling

The user experience strategy building of the platform starts from the most basic attributes of the digital human service, such as form, color and material. The platform then helps assemble and constructs more visible and concrete digital human components, parts, templates, etc., until the final product is produced. The basic design principles of the digital human service content guide the experience and aesthetic standards for the development of each layer of production elements, which ensures that the entire digital human service content has high-quality experience on all levels.

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Smart Wind Turbine Prediction

The Intelligent wind turbine prediction system is an intelligent operation solution for renewable energy scenarios based on the digital base of Industrial IoT and the prediction capability of machine learning models. It provides decision support for the wind farm intelligent operation and maintenance, turbine start/stop, and fault analysis. The system provides manageability for power generation capacity and allows stable and continuous output through intelligent, decision-driven solutions.

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Nunn Bush

The project was made to show all the features of the product in a fun way by being informative but without being annoying. The purpose was to show the construction of the shoe. The inspiration came through the research about elements that could represent the product, like nature with all the colors and moods. The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling, designers used the software C4D. All the textures were made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations.

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Douyin

Douyin PC shows a distinctive interactive experience of video consumption and broadcasting. Watching videos on the left side of the drawer panel and selecting related content on the right side can give users a sense of control. According to the operating characteristics of the keyboard and mouse, it provides more convenient and quick operation and more prominent feedback perception. The delight of user experience is crucial to designers, and they take visual aesthetics, ease of operation, and consumer immersion as product design principles to guide them to make a better design.

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Sea of Ink

Sea of Ink is an animated short, which is about a story that an artist is struggling with the creative block about the art journey under the sea. This animation portrayed an artist’s creative dilemma and demonstrated a process of breaking through via self discovery. The short artistically discussed emotional exploration during an artwork creation phase. The animation combined a variety of techniques, such as 2D, 3D and live-action photo shooting. The director of the film leveraged the 3D hand-drawn watercolor ink as the artistic style of the film.

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