Design Statement

Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Macys Website

Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.

Continue reading

 

Pop Up Magazine

The project was a journey to explore the Escape issues (theme for 2019) abstractly and fluidly, showing the changes, new things and consequences from that. All the visuals are clean and comfortable to watch, contrasting with the uncomfortable reality from the act of escape. The design is constantly changing and the morphing shapes in the animation represent the act of readaptation, caused by some sort of situation. Escape has different meanings, interpretations and the point of view varies from playful to serious.

Continue reading

 

Poznan Marathon Medal

The idea of the medal animation was the 20th anniversary of the Poznań Marathon. The small elements and particles that make up the medal symbolize each year of the marathon and each runner. The medal's lanyard is printed with historical photos from all Poznan marathon editions arranged in chronological order and has a quote "I left footprint in Poznan". The reverse of the medal is dedicated to Maciej Frankiewicz, the president of the City of Poznan, who is the creator and patron of the Poznan Marathon.

Continue reading

 

Macau Light Festival 2019 TVC

Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.

Continue reading

 

Macau Light Festival 2018 TVC

Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.

Continue reading

 

Moulin Rouge

This project is designed for people who want to decorate their own cell phone with Moulin Rouge theme although they never visited in Moulin Rouge in Paris. The main purpose is to offer an improved digital experience and all of the design factors are to visualize the mood of Moulin Rouge. Consumers can customize design preset and icons on their favorites with a simple tap on the screen.

Continue reading