Design Statement

Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Renai Dance

Renai Dance is a 3D animated film blending visual appeal with cultural themes and emotional depth. The story combines elements of Chinese Lion Dancing and Western Modern Ballet, showing the merging of different cultural heritages. Its soundtrack features traditional oriental music, modern symphonic elements, and thematic melodies to enhance the emotional experience. The film aims to offer a new perspective on exploring folkways, familial bonds, and the enduring vitality of culture.

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Frost and Flame

The color palette transitions from cool to warm tones, representing the tragic impacts of global warming. However, the re-freezing of the text credit at the conclusion of the performance provides a glimmer of hope, symbolizing the potential power of humanity's collective efforts. This unique fusion of traditional ink with environmental awareness elevates classical ink painting into the sphere of contemporary art, highlighting its vitality while integrating with the body language of modern dance in the digital era.

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2023 Hua Chenyu Mars Concert

The stage design for Huachenyu's 2023 Mars Concert was centered on the Martian Coordinate System, symbolizing both a geographical reference and the time and emotions shared over the past decade. The structure, a rectangular prism 47.5m x 27.5m x 22m, incorporated sequential luminous panels and mirror-like elements, resembling coordinate scales that documented key moments. With a four-sided stage weighing over 200 tons, the design balanced scale, transparency, and safety. Dynamic elements allowed sections to visually grow from saplings to flowers.

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Thorn Metamorphosis

Thorn Lighting transforms nature's sharpest form, the thorn, into a modern design object that embodies the balance between hard and soft, light and shadow. Inspired by nature's metamorphosis, this lighting symbolizes strength, resilience and spiritual growth through adversity. The design blends raw, organic edges with industrial lines, reflecting the beauty and hope found in challenges. A cinematic experience was created using Houdini, Redshift, and advanced simulation techniques to visually represent this transformation, blending the wild spirit of nature with modern aesthetics.

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Viva Cyte

Viva Cyte is an advanced software platform designed to streamline cell therapy development by integrating automation, high throughput analysis, and an intuitive user experience. It consists of Control Software (CSW) for managing biological tests and Analytical Software (ASW) for extracting meaningful insights. AI-driven automation reduces human error, improves accuracy, and enhances usability, enabling researchers to navigate complex workflows efficiently while accelerating therapeutic advancements.

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Mazuque Comfort

The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is. Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.

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