Design Statement

Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

The Architecture of The City

The Architecture of the City poses a contrast between old and present-day Hong Kong. Inspired by Aldo Rossi’s book of the same title, director adopted the stage use of bamboo scaffolding, a commonly seen architectural element in Hong Kong, transforming the collective memory into an audio-visual experience. Through the interaction between the bamboo structure, images, music, stage and lighting, together with the use of recycled materials for the costumes design, the performance creates an experience of an alternative space and a reflection on the city as a live organism that keeps on changing.

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Fruits Do Not Get AIDS

The Androceu group was approached by Gapa, to develop a video of up to 30 seconds alerting the population, especially the youth, about Hiv. To bring awareness about the disease, the Fruits don't get aids design team choose to make a humorous and entertaining video to catch the public's attention, and to warn about the importance of using protection. The design team's inspiration was the widespread use by adolescents and young adults of certain fruit emojis to refer to body parts. So the group choose these fruits as the main theme of the video.

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Red Series

Red Series is a set of three 3D-animation loops that show simplistic fantasy machines, each one made for just one purpose. The devices do not have practical uses, but work only for their own sake. However, these tasks are performed with the utmost precision. Through the short, repetitive processes, a hypnotic state emerges in the head of the observer that is oddly satisfying.

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Rei

Since the interaction between robotic technologies, in particular, AI and human beings would get enriched by a certain immersion of emotions, the designer proposes a multi-sensory interface expanding this interaction. REI is a multi-sensory interface conveys empathy between the robotic species and human by addressing especially the olfactory as well as the visual, acoustic and haptic sensation. This multi-sensational experience will be used in the near future to support and improve the interface of AI.

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Tomi

TOMI is like a public hyperbolic smartphone in urban spaces. The easy interaction invites to action to find the contents and services related with user's geolocation and diverse local trending information. The interaction requested to users is facilitated by a clean design that triggers emotional responses. This is emphasised by a dual approach aiming either users that interacts, as well as the ones that read and consume ads, targeting the call-to-action suggestions in the interface, eg., images, pictorial stylisation, headline text, etc.

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Düft

A full CG animated Short of a perfume bottle to demonstrate the possibilities and advantages of CGI in product visualization. The project started as a personal lighting challenge to match the quality of modern product photography. He did a lot of research in various styles and techniques and tried to recreate these in 3D. Ones this was done he had all the advantages of a 3D Package like Animation and Reuse of Models and Light situations.

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World's greatest design teams.

Sometimes you need a very big team of talented designers to come up with truly great designs. Everyday, we feature a distinct award-winning innovative and creative design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide. Get inspired by the original works by grand master designers.

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