Tinkoff Investment - Lazy Money
Tinkoff Investment is a thirty second advertising video for a bank investment service. The video presents George Washington as the main character. He sits on a sofa and eats pizza, tired and lazy, and he stands for money. The unusual image carries the main idea, which is that money should be kept in good shape and made to work. The animation combines cel animation and cutout animation, joined with digital compositing. The video was shown widely as a preroll before online videos and reached a high conversion rate.
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