Design Statement

Design Statement

Design Statement featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

MG iSmart

MG iSmart is an infotainment system interface designed for cars of the MG brand. The interface supports a new market rollout with a custom solution built around connectivity, digital touchpoints and smart assistants. Research and ideation sessions with the brand team and with customers in the target markets guided the user flows. Three interaction concepts were prototyped, and six visual directions were tested before one final direction was selected and developed in detail. Vehicles equipped with MG iSmart are on the road in India and Thailand.

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Future of Banking

Ms. Wu created this video for Julius Baer to explain the working method of their new digital product for their potential investor. From concepting, storyboard, style frames design to animation, she figured out how to visualize the difference between heavy workflow, digitalization and new era. She added visual metaphors to increase uniqueness. Creative thinking and techniques were utilized to create a video with a clear story narrative and visual attractions. This video showed the beautiful future the new digital product will bring.

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Vessi

Vessi Animation is a promotional animation created for a boot. The animation presents the product through natural visual elements that link the footwear to the lifestyle of the customer. Water relates to the features of the boot, while clouds suggest lightness. The boot was modeled with hard surface techniques in 3ds Max, using photographs as reference, and leather textures were applied. Rendering was done with Redshift and simulations with Houdini. The animation was used on the product website and on social media, without explanatory text.

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Du Conference

Du Conference is an intelligent doorplate system for office meeting rooms. The system shows room status and allows on-site reservation through a touch screen. Face recognition and QR code scanning are used to speed up identification and access. Light bars on both sides indicate the state of the space through color changes. Information is synchronized with smartphones, tablets and computers. Sensors monitor the room environment and support suitable settings for each period. The aim is to reduce wasted office space and to make meetings clearer and more comfortable.

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Totetsu Training Institute

The client, founded at the request of the former Ministry of Railways to maintain and reinforce Japan’s rail system, is a general construction company with far-reaching expertise in the field of rail-related construction. The designer Takuya Wakizaki, the founder of MOTIVE Inc., created a wayfinding system for the institute, which the client built to develop human resources. For the design motif, the designer used rail lines-the core identity of the client. Through the design, the designer strove to create a space that would help trainees feel a sense of pride in their work.

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Co Art

Co Art is an interactive installation that lets visitors create art together with artificial intelligence. The system is driven by neural network algorithms and connects people to the digital world. A ring of light guides the visitor to place a hand inside the blue interactive area and to speak. The spoken words are then converted into an imaginative artwork. The device measures 1501 by 697 by 420 millimetres and is used in a standing position. Co Art gives visitors the role of the artist and offers an unusual exhibition experience.

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